Hi, I'm Francisco.
I'm inspired by you, the individuals, businesses, organizations, artists, crafts people, and makers of all kinds who enrich our daily lives and make our communities special. I know that being the best at what you do is more than a full time job—it's rightly the focus of all your energy. I founded Riverbed Productions to offer the digital media tools, communication skills and production expertise to those who understand the value of telling their own story to engage and educate their customers. A well crafted video, capturing your character and brand, can bring measurable results and is an indispensable tool for any business.
I was born in the San Francisco Mission District and raised in South East Los Angeles in a Cuban and Mexican household. Early in life, I was exposed to the entrepreneurial struggle of dream-chasers. Today I'm proud to call Oakland my home.
My love for filmmaking grew out of my love for history, documentary films, journalism, design, and story telling. Driven by an incessant life-long curiosity, I remain a perennial student and autodidact.
I posses a wide professional background which includes an enlistment in the US Navy, work as a bartender, piano-mover, teacher, printer, graphic designer, journalist, and a video producer with more than 10 years of professional experience.
I look forward to collaborating with you!
Francisco G. Fernández